Tuesday, January 02, 2007

Pretentious? Moi?


Went for a very refreshing New Year's Day walk along the Thames and through Clerkenwell yesterday. Along the way popped in to the Tate Modern to see the latest Turbine Hall exhibition: Carsten Höller's slides, snaking down from the upper floors. Sadly, they were accompanied by an early entry for Private Eye's Pseud of the Year award:

For Carsten Höller, the experience of sliding is best summed up in a phrase by the French writer Roger Caillois as a 'voluptuous panic upon an otherwise lucid mind…' How might a daily dose of sliding affect the way we perceive the world? Can slides become part of our experiential and architectural life?

This bollocks was accompanied by some laughable corporate crap from sponsors Unilever:
Like all great artists Höller invites us to see the world differently. Through his use of slides and his fascination with communal human experience we are invited to take part, thus completing the artwork through our involvement.

This is an exploration that resonates within Unilever. An understanding of human nature is vital to a business that aspires to meet the everyday needs of consumers with products that make people feel good, look good and get more out of life.

Creativity and vitality are important parts of Unilever's corporate mission and lie at the heart of everything Unilever does and everything we produce: from Dove and Flora to Wall's ice cream.

Slides and Wall's ice cream: both priceless contributions to the nation's culture.

1 comment:

Faz the Cat said...

... but it keeps us off the streets.