Friday, March 30, 2007

Shoe surveillance

One of Europe's largest shoe manufacturers is to embed RFID chips into the soles of shoes to reduce retail theft (via Open Rights Group). While these tracking devices will be deactivated at checkout, what guarantees do consumers have that they will remain switched off? Or that tags will not be linked with loyalty cards used at the till?

1 comment:

Chris said...

You could microwave your shoes to kill the chip. That's reasonable since microwaving also kills germs.
However, the hidden chip might catch fire. You can try to claim the money back then. Maybe they stop doing that then or at least put a warning about the chip...