Monday, April 09, 2007

DRM is broken

Mark ShuttleworthMark Shuttleworth, one of the few first-round entrepreneurs to exit at the right time (and hence to be worth around half a billion dollars), has a nice post on the futility of DRM (via Open Rights Group):

The truth is also that, as the landscape changes, different business models come and go in their viability. Those folks who try to impose analog rules on digital content will find themselves on the wrong side of the tidal wave. Sorry for you. It’s necessary to innovate (again, sometimes!) and stay ahead of the curve, perhaps even being willing to cannibalize your own existing business - though to be honest cannibalizing someone else’s is so much more appealing.

DRM is broken — monetise ubiquity, not scarcity!

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