"To try to gauge how this generation feels about privacy, I commissioned market research company YouGov to carry out a simple survey of attitudes to privacy. The responses it received from a sample group of 2,274 showed that the population as a whole remains very concerned by privacy and easily values it above such qualities as freedom of speech and open access. We also found that while 18- to 24-year-olds prize freedom of speech rather more highly than older generations, even within their own peer group 'privacy' and 'avoiding harm and offence' rate well above freedom of speech and open access.
"So, despite the carefree enthusiasm with which some of the younger generation exploit social networking technology, when confronted with some of the dangers, they are almost as concerned as older age groups. I interpret this as a group who love the powerful social networking that is now possible, but still have a clear sense of privacy."—Peter Endemol, producer of Big Brother
Sunday, May 20, 2007
Generation Y and privacy
I've heard endlessly over the last year or two that "young people couldn't care less about privacy." Here is an interesting riposte from an unexpected source with some of the first good data I've seen on this issue: