Saturday, May 26, 2007

Have you got Google under your skin?

"This week, Google’s chief executive, Eric Schmidt, declared that his business was only just beginning to accumulate personal data about its users. 'We cannot even answer the most basic questions because we don’t know enough about you,' he said. 'The goal is to enable Google users to be able to ask the question such as, ‘What shall I do tomorrow?’ and ‘What job shall I take?’ ' In other words, a service that you began using simply to find websites intends to monitor your deepest motivations. At what stage did the 'don’t be evil' start-up evolve into the information society’s most determined Big Brother?" —David Rowan

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