"The idea that, in order to play music to an audience, you have to sign a record deal, pay a promoter, hire a venue, charge for tickets and sell drinks was one that had gone unquestioned for decades. Today's new bands whip up a crowd through online word-of-mouth, turn up, and play for the hell of it — in someone's living room, on a Tube train, in a disused building.
"To subvert an industry as powerful and established as the music biz creates a very significant precedent. In the simple pursuit of a laugh, British music has demonstrated the means; it surely won't be long before it is harnessed to some more profound kind of end." —Tom Horan