"The Artist Formerly Known as Prince should know that with behaviour like this he will soon be the Artist Formerly Available in Record Stores. And I say that to all the other artists who may be tempted to dally with the Mail on Sunday."
Swimming with the fishes-type threats are not going to change the economics driving this move. Competition from digital downloads (which strip out the album bloat from profits), the Internet and other new forms of entertainment are putting severe pressure on recorded music revenues. Artists are therefore focusing more effort on touring, sponsorship, merchandising and other more profitable activities.
Releasing your latest album to the multi-million readership of a Sunday newspaper therefore seems an entirely sensible way to build profile and hence revenues from these other business opportunities.