Sunday, December 09, 2007

Pepsi to give away 1 billion DRM-free downloads

Interesting news from Pepsi via Rhys Blakely in The Times:

"Pepsi is preparing a year-long marketing campaign in the United States in which up to a billion digital music tracks will be given away. Based on the prices charged by Apple, the largest online music retailer, the offer could be worth up to $1 billion (£490 million).

"Crucially, the drinks group is believed to be teaming up with Amazon.com, the online retailer vying with Apple’s iTunes music store, to distribute the giveaway tracks… It is also thought that the music will be distributed free of the digital rights management (DRM) technology that limits where legitimately downloaded tracks can be played."

This is another nail in the coffin of the artificial scarcity business model for digital music — or, as Cory Doctorow puts it, the "urinary tract infection" experience.

No comments: