Thursday, November 27, 2008

Privacy and behavioural targeting

On Tuesday night I spoke at an advertising industry event on behavioural targeting. Websites increasingly attempt to display ads to users based on their previous behaviour — particularly the sites they have just visited. Clearly, this has the potential to create privacy problems unless done very carefully.

Neil Maybin has published a good summary of the evening's discussion.

1 comment:

chris said...

"Nick Barnett said that though detailed figures were confidential, Phorm’s studies had indicated
that 75-100% of consumers had expected ISPs to operate such schemes by default. The important
thing was that consumers had free choice. A contributor from the floor stated that choice should
not just be free, it should also be informed." No kidding...